Plans are not connected to capability
Founders can have a business plan, sales activity, and capital goals without a shared view of operational readiness.
Our business
Growth Planning, Capital & Advisory.
Flow state methodology and proprietary software platform assesses business capability and then connects you to the resources you need.
- Our AI evaluates your businesses growth opportunity
- We deliver a rating and capability report and high value growth plan.
- Flow State connects you to the capital and resource needed to succeed.
Flowstate rating
82
Growth ready
Capital need
12 mo.
Data maturity
Level 3
Next move
Plan KPIs
- 18
- signals across capability, capital, data, and performance
- 4
- growth lenses for founders, operators, advisors, and funders
- 1
- actionable plan to move the business forward
Built for
Startups
SMBs
Advisors
Investors
Transformation teams
About us
Our purpose is helping you and our business community.
We help businesses grow and gain greater clarity by focusing on the organizational goals and targets required to achieve success.
We aim to support you and help our start-up business community.
150+
Businesses Assessed
$2B
Capital Advised
90%
Growth Rate
24/7
Performance OS
The gap
Most businesses know they need to grow. Fewer know what is actually blocking it.
Funding conversations lack evidence
Investors and lenders want signals that connect market traction, revenue, data, brand, and governance into one credible picture.
Advisory work needs a sharper starting point
Teams need a diagnostic that quickly shows where expert support, capital, or digital transformation will create the most leverage.
Our services
Three pathways to accelerated capability.
Growth Advisory
Practical, predictable advice gained from personal experience across sectors.
Capital Readiness
Connecting your funding need to credible evidence for investors.
Digital Performance
Machine intelligence enabling your organization to improve results.
Our Approach
Practical methodology meets performance engineering.
Assessment preview
Show prospects the value before the sales call.
The first interaction should feel like momentum. This preview mirrors the diagnostic flow and updates a sample readiness profile as answers change.
- Role-friendly questions that founders can answer quickly
- Capability categories that advisors and funders understand
- Immediate feedback that makes the next step obvious
Open interactive readiness preview
What changes
One rating. Multiple paths to action.
Make funding readiness visible
Clarify how much funding is needed, when it is needed, and what capability gaps should be addressed before the next capital conversation.
Prioritize the right work
Separate urgent symptoms from capability constraints across planning, decision-making, technology, data, sales, and performance.
Start every engagement with evidence
Give advisors a shared baseline so strategy sessions begin with the business reality, not a blank discovery document.
Engineer the business for scale
Identify where systems, data, and automation can improve performance, profitability, and market responsiveness.
Human plus machine intelligence
Not just a score. A partner network for what comes next.
Flowstate is designed to connect businesses with the resources they need: capital expertise, business engineering, digital transformation, and practical advisory support.
Flowstate
Funding
Strategy
Data
KPIs
Digital
Our Pledge
A unique approach to supporting and partnering for business success.
We're Partners
A unique approach to supporting and partnering for business success and environmental sustainability.
Investing In You
We take pride in getting to know your business, investing in you and your people, and working in true partnership. Transparency, responsibility, and accountability are the bedrock of our principles.
The Expertise You Need
Combining advanced methodology with our evaluation platform acceler8, we guarantee a thorough and compelling solution to your business needs and provide a rating that is universally accepted to enhance funding and strategic planning credibility.
Sales narrative
“Flowstate gives your business a credible capability baseline, then connects the rating to funding, advisory support, and the operating systems needed to grow.”
Clear enough for founders
Structured enough for advisors
Credible enough for capital conversations
The People
Meet Our Team
CEO
Nick Williams
Nick is a highly respected global leader having gained experience from several market-leading organizations, across varied sectors in North America, Asia, UK and Europe.
CTO / COO
Jonathan Horsman
Jon has over 20 years of experience in corporate leadership, advisory and consulting, where he has delivered strategy led growth for both multi national and start ups organizations, in North American and Europe.
Head of Data Scientists
Rob Lee
Rob has led devops teams that build out operational and analytical capability affording businesses the time, efficiency and ingenuity to work smarter and make informed business decisions.
CDO
Kevin Horek
Kevin is a UX/UI prototyper, TV/Radio Host and a published author. He has studied web development and design at universities across North America, including UCLA and the University of Alberta.
Impact
Where Flowstate creates leverage for leadership teams.
Shared baselines
A practical diagnostic so operators, advisors, and capital partners align on what is working and what must change next.
Evidence-backed narrative
Clear signals across planning, revenue, runway, and execution that shorten diligence and strengthen the funding story.
Operating cadence
Targets and KPIs with ownership—not a one-off report—so strategy turns into weekly accountability.
FAQ
Designed to answer the questions prospects ask before they convert.
Who is Flowstate for?
Flowstate supports startups, established businesses, advisory teams, investors, and transformation partners that need a clearer view of capability and growth readiness.
What does the assessment measure?
It reviews business stage, planning maturity, customers, competition, funding, revenue, profitability, sales channels, marketing, brand, technology, data, decision-making, and KPI discipline.
What happens after the rating?
The rating helps identify the next practical move, such as refining the business plan, preparing for capital, improving digital systems, or engaging advisory support.
Is this only for companies raising money?
No. Capital readiness is one lens. Flowstate is equally useful for companies improving performance, profitability, data maturity, or execution discipline.
Start here
Give every prospect a clearer first step.
Use the assessment as the first conversion moment, then route qualified businesses into capital conversations, advisory support, or digital transformation work.
Presence